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NLUCloud AI & Society Review

Lexicon Entry 010

MR

Motivational Reweighting

Generative AI reorganizes activation costs and institutional rewards of long-standing creative motives — it does not replace them.

The motivational reweighting thesis: AI does not erase creative motives. It changes what each motive costs to act on — expression, feedback, and outcome-driven creation coexist but shift in practical weight.

Source AI and the Reweighting of Creative Motivation in the Generative Age